Campbell’sMiami Ad School
The Souper Hangover
Stephanie Carrasco- AD
Isaac Sorenson- CW
Problem: The Hangover
One of humanities oldest and most elusive enemies, especially
among the younger generation, from college-aged and up.
The vitamins, minerals, fat and broth make our chicken
noodle soup a more effective hangover cure than water, energy drinks, or food, alone.
A line of Campbell’s Soups designed for the party-inclined with the
promise of a better recovery.
No matter what happened last night, have a #SouperHangover.
We’ll send out a challenge to two rival universities before their biggest
grudge match. Like Duke and North Carolina, for example. The challenge is simple:
the school that uses the hashtag #SouperHangover the most will receive free
soup to combat the post-game hangover. And we’ll design cans to commemorate
the game, too.
Because winning or losing the big game isn’t nearly as important as
beating the next day’s hangover.