Amazon Kindle

Using Amazon Kindle’s branding, we developed custom illustrations and designed social and out-of-home ads to bring Kindle Vella’s story to life. Partnering with illustrator Be Fernandez, we enhanced brand visibility through compelling visuals. To amplify the campaign, we created influencer seeding kits and collaborated with niche creators on Instagram and TikTok to reimagine Kindle Vella episodes, boosting awareness and engagement.