Meta AI

Meta introduced 30 AI-powered personas, each with distinct interests and expertise, designed to engage users in dynamic conversations. I helped shape the visual identity of six of these chatbots, ensuring each felt unique and visually compelling.

Focusing on characters like Roy Choi’s Max, a seasoned sous chef, and Paris Hilton’s Amber, a sharp-witted detective, we crafted their aesthetics and brought them to life through a mix of AI-generated imagery and original produced content.‍

Meta discontinued these chatbots after nearly a year, using insights from the project to refine its AI approach.

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